Question 1

What is Cook’s Media Group?

Accepted Answer

Cook’s Media Group is an independent media agency delivering integrated strategy, content and media buying solutions across digital and emerging channels.

Question 2

Who is Cook’s Media best for?

Accepted Answer

We work with brands across a wide range of industries who want to build credibility and visibility through smarter strategy, stronger creative and highly competitive media buying. If you have a compelling brand story and want the right audiences to see it, we’re your team.

Question 3

Which channels and environments do you cover?

Accepted Answer

We plan and buy across digital, out-of-home, TV, print and emerging channels, with capability to deliver branded content and native articles within premium media environments across Australia and the UK.

Question 4

How does a campaign with Cook’s Media work?

Accepted Answer

We start with strategy — understanding your brand, objectives and the audiences you want to reach. From there our team develops the creative and media plan, handles buying and placement across the right channels, and reports back on how the campaign performed.

Question 5

How long until a campaign goes live?

Accepted Answer

Timelines depend on the channels and scope of the work, but most campaigns move from kickoff to launch within a few weeks. We’ll map out a clear timeline once the strategy and media plan are agreed.

Question 6

Can we review the work before it goes live?

Accepted Answer

Absolutely. We collaborate closely with you throughout — you’ll review and approve the strategy, creative and media plan before anything goes to market.

Question 7

How does pricing work?

Accepted Answer

Every engagement is scoped to your objectives, the channels involved and the size of the campaign, so pricing is tailored rather than off-the-shelf. Book a free strategy call and we’ll put together a plan and quote built around your goals.

Question 8

How do engagements typically start?

Accepted Answer

Most clients begin with a strategy call to define objectives and audiences. From there we scope the campaign, agree the media plan and budget, and move into creative, media planning and buying.

Question 9

What does working with Cook’s Media look like?

Accepted Answer

You work directly with senior team members from start to finish. We handle strategy, creative, media planning and buying under one roof, and keep you across performance throughout the campaign.

Question 10

Who creates the content and creative?

Accepted Answer

Our in-house creative and content team produces branded content, creative and digital-native articles, built to perform within premium media environments and aligned to your brand.

Question 11

Can we provide our own content or creative?

Accepted Answer

Yes. If you have existing assets or a preferred direction, we’ll work with them — reviewing and optimising the creative so it’s fit for each channel and media environment.

Question 12

What kinds of content do you produce?

Accepted Answer

From digital-native articles and branded content features to creative built for out-of-home, TV and print, we develop content formats suited to each channel and campaign.

Frequently Asked Questions

Common Questions

Still Have Questions?